Publicity and Promotion

Much of the Cleaning Show’s success can be attributed to the highly targeted marketing and promotional campaign surrounding the event. By being part of the Cleaning Show 2011, you’re guaranteed maximum exposure through extensive media coverage.

Maximum exposure

Through an integrated marketing strategy the Cleaning Show attracts decision makers and specifiers from the following industries and groups: contract cleaners, support service companies, distributors and facility managers.

The marketing campaign incorporates:

• Direct mail using database lists that have been built up and acquired by The Cleaning Show and Cleaning & Maintenance Magazine
• Extensive advertising campaigns in Cleaning & Maintenance Magazine and many other relevant magazines
• Distribution of around 500,000 loose inserts
• An interactive website for visitors and exhibitors
• Electronic media promotional campaigns
• Press coverage and public relations
• Telemarketing prior to the event